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Ravishankar Iyer

#SOTD 96: The rise of 'Narrative capital' (Sajith Pai post)

Published almost 3 years ago • 1 min read

What is the common theme connecting the launch of the following venture funds:

I had no clue - heck I hadn't even heard of most of these funds.

But Sajith Pai saw a trend - a trend he names 'Narrative capital'

This tweet is a great example of finding and naming a pattern from disparate data points.

Seeing the traction that the tweet got, Sajith wrote a small essay explaining what he meant by the term:

Narrative Capital is my term for a trend that has accelerated lately in venture capital; one where writers / podcasters / media creators purveying tech and startup content have raised funds / vehicles to invest in startups. Effectively, they are leveraging their large and growing fanbase of followers and consumers to launch an investment vehicle. These funds aren’t very large (typically in the $10–20m range) with the exception of Harry Stebbings (20VC) who did raise $140m.

You can read the post for a more detailed explanation

#SOTD 96

Ravi

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PS: Here is the context for #SOTD and the 'Ultimate Guide to Storytelling Techniques' framework I use - in case you joined this series late! Here is the archive of previous posts. Click here to subscribe.

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Ravishankar Iyer

A Storytelling Coach More details here: https://www.linkedin.com/in/ravishankar-iyer/

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