My book - Story Rules - is now available!


Hi Reader

In case you missed it, my first book, Story Rules, published by Penguin, is now available!

In case you have enjoyed my courses on Thinkific (either 'Pitch Storytelling for the Social Sector' or 'Effective Storytelling with Data'), you'll find this book to be very useful!

Why this book and who is it for?

Think of the last critical review presentation. Or a stakeholder pitch. A fund-raising meeting. Or a town-hall talk.

In that moment, how did you do?

Did you seize the moment and engage your audience with clarity, energy, and trust? Or did your message get lost in dull statistics, abstract ideas and technical jargon?

If your answer was closer to the latter, this book is for you.

Brief description

Story Rules provides 31 timeless storytelling techniques to help you:

  • Be clear: Sharpen your messages, narratives, and visuals
  • Be memorable: Capture attention and make your message stick
  • Be inspiring: Connect emotionally and show relevance
  • Be trusted: Establish common ground, showcase competence, and demonstrate integrity

Packed with over 300 compelling real-life examples from the world of work and beyond, this practical guide shows how successful leaders seize crucial communication moments—and win.

Advance Praise for the book

Here's what some early readers (and kind folks!) have had to say about the book:

‘In a world drowning in information, ‘Story Rules’ offers practical techniques to cut through the noise and communicate with impact. Highly recommended for anyone looking to influence and inspire.’

Ravi Venkatesan, Ex-Microsoft India Chairman,ex-Co-Chairman of Board at Infosys, author, social media entrepreneur

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‘Ravi’s expertise as a storytelling guru shines through his book Story Rules, which is packed with proven techniques, real-world examples and actionable takeaways. If you’re a leader, manager or changemaker, keep this one within reach. It’s not just a read – it’s a reference.’

Govind Iyer, Chair, Social Venture Partners India; Board Director, Infosys

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‘Story Rules is truly a how-to manual that provides you with research-backed frameworks and practical techniques that transform even the most technical content into compelling narratives that resonate with any audience.’

Matt Abrahams, Lecturer at Stanford Graduate School of Business, Author of Think Faster, Talk Smarter, and the host of Think Fast, Talk Smart Podcast.

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‘Ravi brings together a wide range of storytelling techniques illustrated through examples and grounded in practical tips—to help professionals rediscover the power of narrative.’

Roopa Kudva, Former CEO, Crisil, and managing partner, Omidyar Network India

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‘Ravi has been a keen student of the art and science of storytelling. Through his podcasts and newsletters, he has educated a number of us in the intricacies of building a strong and compelling narrative. I am delighted that he has chosen to capture all of his learnings into this single manual of story science and art. The book promises to be the single best source for anyone—student, operator, founder, writer—to enhance their story smarts.’

Sajith Pai, Investment Team, Blume Ventures

Bulk deals

For bulk deals, reach out to me at ravishankar@storyrules.com

Thanks and happy reading!

Ravi

Ravishankar Iyer

A Storytelling Coach More details here: https://www.linkedin.com/in/ravishankar-iyer/

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