A Storytelling Coach More details here: https://www.linkedin.com/in/ravishankar-iyer/
#SOTD 92: Showing disparity with striking visuals (Bodhi Tree)
This week I'm sharing good storytelling examples from the social development sector in India.
Yesterday I profiled Aavishkar which started its deck with the story of an individual beneficiary.
Today we look at Bodhi Tree, which works on education for the underprivileged.
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How do you describe the disparity in learning resources between rich and underprivileged children?
You don't write about it, you show it.
In a series of striking images, Bodhi Tree, a Bengaluru based NGO shows us what disparity looks like in the beginning of its pitch video.
Two key principles that stand out:
- Each picture uses the principle of contrast.
- All together are simple and evocative examples of the 'Show don't just tell' principle.
#SOTD 92
Ravi
PS: Here is the context for #SOTD and the 'Ultimate Guide to Storytelling Techniques' framework I use - in case you joined this series late! Here is the archive of previous posts. Click here to subscribe.
Ravishankar Iyer
A Storytelling Coach More details here: https://www.linkedin.com/in/ravishankar-iyer/
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