This week we are exploring storytelling techniques used by Marc Andreesen (co-founder of Andreessen Horowitz) in an interview with The Mckinsey Quarterly.
On Monday, we looked at the use of historical context/parallels. while yesterday we explored the use of the hill-climbing analogy.
Today we study the use of smart acronyms to label patterns
Here's the question by the interviewer (the 'hill' being referred to here is what was mentioned in the previous #SOTD) and Marc's response.
I love how Marc built on the search and hill-building analogy with a summary of the major "promising hills" being formed.
What helps is to label those opportunities using an easy-to-remember acronym - ABC.
(I should know, I use ABCD for data storytelling!).
When you see fundamental patterns in your industry/space, explore whether you can label them with smart acronyms.
#SOTD 88
Ravi
PS: Here is the context for #SOTD and the 'Ultimate Guide to Storytelling Techniques' framework I use - in case you joined this series late! Here is the archive of previous posts. Click here to subscribe.
A Storytelling Coach More details here: https://www.linkedin.com/in/ravishankar-iyer/
Hi Reader In case you missed it, my first book, Story Rules, published by Penguin, is now available! In case you have enjoyed my courses on Thinkific (either 'Pitch Storytelling for the Social Sector' or 'Effective Storytelling with Data'), you'll find this book to be very useful! Get Story Rules! Why this book and who is it for? Think of the last critical review presentation. Or a stakeholder pitch. A fund-raising meeting. Or a town-hall talk. In that moment, how did you do? Did you seize...
About two weeks back, I read some stuff online which sparked an idea for what I thought would be a clutter-breaking post about how AI is impacting storytelling at work. I quickly put down a few thoughts in my note-taking app, and told myself - I'll flesh this out when I'm free. Later, I sat down with my trusted notebook and pen to write it down. I ticked all the ritual-boxes - the same comfortable place where I sit to write, a cup of black coffee in hand, the phone on silent and just my...
Folks, poll time! The book is reaching the last few laps and I had some questions to ask about the book's name and subtitle. It would mean a LOT to me if you can hop over to this Google form and fill in this very short poll Help Ravi with the book's name And now, on to the newsletter. Welcome to the one hundred and seventeenth edition of '3-2-1 by Story Rules'. A newsletter recommending good examples of storytelling across: 3 tweets 2 articles, and 1 long-form content piece Let's dive in. 𝕏 3...