#SOTD 87: Hill climbing as an analogy (Marc Andreesen interview)


This week we are exploring storytelling techniques used by Marc Andreesen (co-founder of Andreessen Horowitz) in an interview with The Mckinsey Quarterly.

Yesterday we looked at the use of historical context/parallels.

Today we explore the use of an analogy and the big picture.

The world of tech seems inundated with ideas of breakthrough products and services.

There are of course 'established' products such as laptops. Smartphones. Wireless earphones. Monitors. Smartwatches.

And then there's the brave new world of leading-edge tech. GPT-3. NFTs. VR headsets. Self-driving cars. Gene editing.

How do we make sense of the opportunities created by the confusing mass of tech products and services?

a16z has a framework.

Rick Tetzeli (one of the interviewers): This seems like a confusing moment in terms of technology. It’s been 15 years since the introduction of the iPhone, which defined a new era. But it’s unclear what’s coming next. Do you think we are in a transition? And if so, what should companies be doing when things seem this undefined?
Marc Andreessen: The framework that we use was defined by my partner, Chris Dixon, a while back. We think about it like this: at any given time in the tech industry, there are two primary modes.
One is what we call search mode. You are wandering around through unfamiliar territory, and you’re searching for new hills to climb. You’re searching for new technologies that will work and that will capture the imagination. People will become interested, and new markets will open up.
The second is hill-climbing mode, which is basically when you exploit the new opportunity or market. As you climb the hill, you refine the products and proliferate them to a mass market. Of course, every market has its “S curve” of adoption, but it might take a long time to top out, and the plateau might be really big. Smartphones are plateauing, but they’re plateauing at a run rate of hundreds of millions of units a year and billions of users. That’s turned out to be a really big hill. At any point in time, there are companies in both modes.

That framework - of 'search' mode and 'hill-climbing' mode - is a useful analogy to describe the ongoing activities in the startup world.

If you are in search mode (think of it as the pre-Product-Market-Fit mode), you should not be stressing about scaling your business or driving profitability. The focus would be to experiment, adopt an iterative, fail-fast mode and solicit constant feedback from users.

But once you have found a worthy, hill to climb, then you transition to running-at-full-tilt expansion mode.

#SOTD 87

Ravi

PS: Here is the context for #SOTD and the 'Ultimate Guide to Storytelling Techniques' framework I use - in case you joined this series late! Here is the archive of previous posts. Click here to subscribe.

Ravishankar Iyer

A Storytelling Coach More details here: https://www.linkedin.com/in/ravishankar-iyer/

Read more from Ravishankar Iyer

About two weeks back, I read some stuff online which sparked an idea for what I thought would be a clutter-breaking post about how AI is impacting storytelling at work. I quickly put down a few thoughts in my note-taking app, and told myself - I'll flesh this out when I'm free. Later, I sat down with my trusted notebook and pen to write it down. I ticked all the ritual-boxes - the same comfortable place where I sit to write, a cup of black coffee in hand, the phone on silent and just my...

Folks, poll time! The book is reaching the last few laps and I had some questions to ask about the book's name and subtitle. It would mean a LOT to me if you can hop over to this Google form and fill in this very short poll Help Ravi with the book's name And now, on to the newsletter. Welcome to the one hundred and seventeenth edition of '3-2-1 by Story Rules'. A newsletter recommending good examples of storytelling across: 3 tweets 2 articles, and 1 long-form content piece Let's dive in. 𝕏 3...

It's been a busy couple of weeks on the work front, and I'm looking forward to a quieter period in the next week or so. There's a bunch of work to be done on the book (which is being copy-edited as of now). Then I have an idea for a new course which I'm super excited about...And then there's another major project... uff, too many things to do, too little time. (Hazaaron Khwahishein aisi...!) And now, on to the newsletter. Welcome to the one hundred and sixteenth edition of '3-2-1 by Story...