This week we are covering storytelling techniques in an article by VC investor Sajith Pai, where he profiles the work done by a startup called Smartstaff. Yesterday we had looked at how you can start with a human story.
Today's theme: Show, don't just tell.
Consider the following statement, where Sajith continues with Samim's story:
You read sprawling, you read factory and you might struggle to create an accurate mental image. But you don't have to. Here's the factory:
And here's one more:
Sajith then describes one of the most pressing problems companies face to hire migrant workers - how to help them manage the higher costs of rent and travel in a big city (as compared to their villages/hometowns).
Smartstaff has the solution:
Again, if you are wondering how the acco looks like, you get a sense:
Sajith also gets into details of how the workers mark their attendance - using technology:
And then he shows three pictures that demonstrate how scanning is done using QR codes instead of facial recognition
You can see how much fight Sajith has put in during his visit to Smartstaff... He's recognised the special work being done by them and ensured that he captured it all in pictures. Pictures that can add a ton of value to the story he wants to tell.
A story that he wants to show, not just tell.
#SOTD 77
Ravi
PS: Here is the context for #SOTD and the 'Ultimate Guide to Storytelling Techniques' framework I use - in case you joined this series late! Here is the archive of previous posts. Click here to subscribe.
A Storytelling Coach More details here: https://www.linkedin.com/in/ravishankar-iyer/
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