Today's Times of India has this headline on the front page:
Some of you may sympathise with this viewpoint - why should India be buying from (and indirectly supporting) an aggressor nation like Russia, especially when innocent Ukrainians are losing lives?
Should we not listen to the moral entreaties made by the "good guys" - the US and other western powers?
Time for a history lesson folks.
In this hard-hitting piece titled 'What’s behind India’s Ukraine policy, Western hypocrisy & how nations act in self-interest', leading journalist Shekhar Gupta lays down the case for national interest (interestingly, also the name of this weekly column).
In it, Gupta makes one key point:
The article then shares example after example of this principle... making it a great case study for a pattern-finding insight:
Powerful stuff.
Also, Gupta can be cheeky in his writing. He starts the column with a quiz-based reference to Operation Searchlight, the brutal repression that the Pakistani Army carried out in 1971, to curb the Bangladeshi nationalist movement (which resulted in hundreds of thousands of civilian lives lost) and several million refugees who fled to India.
His point: No western power came to the aid of innocent Bangladeshi civilians then.
In the end, Gupta crafts this line to conclude the piece (emphasis mine):
Ouch.
That is known as a callback, a very cool technique used in writing and humour.
#SOTD 35
Ravi
A Storytelling Coach More details here: https://www.linkedin.com/in/ravishankar-iyer/
Hi Reader In case you missed it, my first book, Story Rules, published by Penguin, is now available! In case you have enjoyed my courses on Thinkific (either 'Pitch Storytelling for the Social Sector' or 'Effective Storytelling with Data'), you'll find this book to be very useful! Get Story Rules! Why this book and who is it for? Think of the last critical review presentation. Or a stakeholder pitch. A fund-raising meeting. Or a town-hall talk. In that moment, how did you do? Did you seize...
About two weeks back, I read some stuff online which sparked an idea for what I thought would be a clutter-breaking post about how AI is impacting storytelling at work. I quickly put down a few thoughts in my note-taking app, and told myself - I'll flesh this out when I'm free. Later, I sat down with my trusted notebook and pen to write it down. I ticked all the ritual-boxes - the same comfortable place where I sit to write, a cup of black coffee in hand, the phone on silent and just my...
Folks, poll time! The book is reaching the last few laps and I had some questions to ask about the book's name and subtitle. It would mean a LOT to me if you can hop over to this Google form and fill in this very short poll Help Ravi with the book's name And now, on to the newsletter. Welcome to the one hundred and seventeenth edition of '3-2-1 by Story Rules'. A newsletter recommending good examples of storytelling across: 3 tweets 2 articles, and 1 long-form content piece Let's dive in. 𝕏 3...